Market Trend Analysis Using Deep Learning

Authors

  • Adhyama M A Kerala technical university Author
  • Alwin Babu Author
  • Devika S Menon Author
  • Hadhik Mansoor Author
  • Shanthi P Kerala technical university Author

Keywords:

Market trend, Advertisement classification, Deep learning, Trend Analysis

Abstract

A novel approach to market trend prediction through the analysis of video advertisements using artificial intelligence (AI). The proposed software leverages advanced computer vision and natural language processing (NLP) techniques to extract and interpret key elements from video ads, such as visual motifs, textual content, and sentiment. By analyzing patterns in ad content, targeting strategies, and consumer engagement, the AI system can identify emerging market trends and predict future consumer preferences. The software integrates machine learning algorithms to analyze historical ad data and realtime inputs, offering actionable insights into shifting market dynamics and advertising effectiveness. This approach provides businesses with a data-driven tool for anticipating market shifts, optimizing advertising strategies, and enhancing competitive positioning.

 

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Published

2024-04-04

How to Cite

Market Trend Analysis Using Deep Learning. (2024). IES International Journal of Multidisciplinary Engineering Research, 1(2), 114-130. https://www.iescepublication.com/index.php/iesijmer/article/view/49

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